I never set out to be a marketer. As a teenager, I thought I’d be the next big rapper. Thankfully, I wasn’t. What I did take from those years was an obsession with culture: why certain things resonate, how trends catch fire, and what makes people pay attention. That curiosity turned into a career built around helping creators and brands stand out.

I started with $0 and eventually producing over 300 shows, managing artists, and building digital communities before shifting my focus to brand building. I’ve worked in live events, management, content, and D2C, and along the way I learned my real strength: making brands feel inevitable.

Today, I run Mood Service, a creative agency and studio built at the intersection of internet culture, music, and design. We do not follow outdated playbooks. We move with culture, not against it. Every client I work with is different, and my goal at the end of the day is to find your problem and fix it. My mission is simple: help artists and brands grow online so they can focus on what actually matters, creating.

I see my role as part strategist, part curator, and fully invested in where culture is headed. I am not chasing hype for the sake of it. I am building stories, communities, and brands designed to last.